Two things about Search Engine Optimization which are constantly changing are the algorithms and the guidelines about SEO rankings. Each of these 2 elements is extremely dynamic and it is changing the way your website is ranking on the search engine rank pages.
There are several websites which are recovering from the ravages of the Penguin 2.0. The new update which was released back in the April of this year by Google had taken on several of the websites around the world. Google this time had targeted internet spammers and focused on improving the user experience. The improvement has been done through encouraging contents which are unique and original in nature.
There were certain repercussions for implementations of the Penguin rules. The rules have opened the horizon for new kinds of creative content which does help in building natural traffic and help in the growth of the user numbers by amplifying interaction with them. To top it all this new iteration of the penguin rule has given the needed boost to the appropriate site.
Now we have reached the final quarter of 2013, it is high time we should make a prediction that what trend we can expect from Search Engine Optimization the next year.
Before I begin with the predictions, a word of advice to the readers – The readers have to get acquainted with the SEO trends of 2013. So what can you expect from SEO in 2014?
Gearing up with Local Listings
Local listing is a type of listing which is considered as a goldmine for many of the businesses around the world. With passing times the local listing is becoming a huge hit with specific businesses. Local listing acts as the apt tool for a converting people into customers. If as a webmaster you have access to local listing pages, then you will be providing a basis on which releases would be made. Local listing displays help in alluring the actual target audience to the site. This target audience can easily be transformed into prospective consumer. It can be expected by 2014 local listing can definitely be predicted as the new in-thing.
Conversion Rate Optimization
The process of Conversion Rate Optimisation not only involves provision of the active and unique content to the consumers but also introducing the customer to a particular type of selling process they ever say no to. There are millions of websites which are available on the World Wide Web but they are unable to convert the visitors into customers due to their poor sales funnel. 2014 has to be very important for Conversion Rate Optimisation, as it would be practiced in a major scale by many websites around the world.
Strategising Social Media
For the last few years the subject of social media has experienced huge growth. But with the coming of 2014, user is definitely going to see a shift in the order. The social media sites have always played the role of building the reputation of a business in an effective way. The tool of social media is expected to focus more on quality content boosting the traffic to consumer ratio. The natural power of business would be there to back the whole process with the help of the content driven posts.
Adding More Reputation through Google +
The Google + would be used as one of the key tools for bringing up the rank in the search engine pages. Google+, being of one of the most popular social networking sites what Google has come up with, is being integrated with SEO. The clicks from the website would help in bringing the larger amount of traffic to your website. The Google + would become the perfect tool to add more new clients. As a product of Google itself, it can definitely be expected that better indexing can be done.
Managing the Content
For a website, content has always been the integral part of it. The recent changes in the Google algorithm have made it the most vital element around. There have been times when even the poorest of the poor contents were always given a slack. These contents lacked the flow and every explanation within the content would have been accompanied by an excessive amount of keywords and links. It was a time when people used to get away with plagiarism.
A thorough change can be witnessed from this year onwards and as far as the prediction goes, quality content would always be at the pinnacle of the different elements which would be furnishing the visitors with relevant information.
Inbound links which are in moderation would also get affected through this process of content management.
Changes in the Areas of Back links and ROI
There has been a time when shady web masters could use the link for a programmer’s site to a cooking recipe site and now one used to care about it. But now many things have changed. These kinds of irrelevant linking have become a heinous crime in the eyes of Google and it might lead to the demise of the website now.
Now it’s the time when solid relevant sites can do you most favor getting yours ranks high on the Alexa and similar sites of the sort.
Rising up through the Page Ranks
One of the most important benchmarks for small businesses is the page rank tool. The page rank gives a rating about the quality of the website. It also involves the information providing capability of the website. This year has seen certain changes in the Page Ranks. The Page Rank has segregated into Author Rank and page rank. The website based on the ranking of the single web page would help in the ranking of the whole websites. This is the time when quality and experienced website is now a necessity for life.
Few More Changes the Web Masters can Expect in 2014
They are certain things other than the above mentioned points you should be keeping in mind. The designs like parallax are becoming popular with days. This kind of website acts as a drawback in the business of search engine optimization. 2014 would get more exposed to minimalist website design through SEO business is going to have a major boost.